Programmatic advertising is the future of digital marketing and that’s not a statement that puts to death quality. Programmatic merely automates the process of advertising. It allows for speed, control and efficiencies in the process.

How it became synonymous with cheap, wasteful, broadly targeted banner advertising is a product of marketing technology’s and publisher’s snail pace. Streamlining the process is of secondary priority behind privacy and transparency but it’s really just a matter of growing up.

Programmatic is the future and will stop the madness of emailing spreadsheets, creative files, insertion orders, invoices, etc. Doesn’t that sound great? Well, it did back in 2009 when real time biding was born. It’s been 10 years and there is so much work still to be done.

Rooster’s Wake-Up Webcast on programmatic was yesterday. You can check out the recording here. MORE … Where does programmatic leave the endemic media in the future? That’s a topic we’ll cover in our October Wake-Up Webcast. MORE … If you disagree with anything in this enewsletter, check out this crowd-sourced argument solver. You will find plenty more items to upset you. MORE

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