YouTube is NOT a social media channel. R … Hashtags assist the Instagram algorithm but that won’t necessarily increase reach. R … Instagram is testing new Stories layout that hides excessive story posts. R … Meta will add more transparency by adding ad targeting info to its ad library. R … Meta releases new guide on landing page best practices. R … It’s not first or second tier, but activities around Reddit certainly keep it on the map for marketers. R … TikTok is the most downloaded app of 2022. R … The TikTok Live offering promises subscribers additional content and additional revenue for creators. R … Learn how to promote your business on TikTok using influencers. R … Many miss that there is an advanced search tool for Twitter. R … Twitter bots “are accounts controlled in part by software; they may post content or carry out simple interactions, like retweeting, automatically.” R … Sixty percent of mobile app developers and marketers say they have lost revenue based on external digital forces (Apple changes, privacy, cookies, etc.). R … The balance between killer content marketing and strong SEO is important. They work together but it takes effort to maintain the necessary balance. R … Focusing too much on the SEO strategy, weakens your content. R … So you want to blog but don’t know what platforms are available. Here are a few. R … You have the blog content flow, but how about repurposing it into infographic format, content series, newsletters, etc. R … To be more efficient in your spending, you start with fraud protection. But the next level is context/intent data and targeting. Don’t advertise to the right audience at the wrong time. R … Save your audiences and use across multiple executions in Google. Finally. R … Brand safety is in a better place than it was a few years ago. More work is needed. R
