Of all of the digital media tactics, the easiest to get right is email. How can something so easy to get right, be so wrong most of the time?

The components are simple:

  • Respected sender (person or brand).
  • Informative subject line.
  • Body copy that is readable, quick to comprehend, and fulfills the subject line expectation.
  • A way to interact, if desired.
  • A way off the list, if desired.

There are pitfalls at each stage but it’s also pretty easy to swing over each of the pits. There is loads of wisdom on subject lines and engagement strategies … that many ignore … but what really boggles the mind is the actual content and design.

It doesn’t take a rocket scientist to deliver content to an audience via email. You do it every day to friends and family. I have one friend who will say every email is TL;DR but normal people have learned over decades how to compose an email.

If you are sending business emails, check them against the three core needs — readable, comprehendable and fulfills the promise. If it doesn’t, change what you are doing. Your audience will appreciate it.

Admittedly, it’s kind of bold to talk about how to do email correctly in an email. If you have thoughts on how to make this one better, let me know!

To see the full issue, follow this link: https://conta.cc/2y6J71O