When the pandemic hit, social media dramatically rose in power, prominence and use. We were all stuck at home and aching for any kind of interaction.

We have learned some kinds of interactions (mostly around masks, stay-at-home orders and politics) don’t satisfy our real ache. We turn more and more to our wisest of friends or acquaintances. Those are our influencers.

In agriculture, influence has long been a powerhouse and maybe that’s why the traditional vehicles for activating social influencers don’t perfectly apply here. There are so many variables for influence in ag, and it starts with brand use. You can hire a consumer influencer to say they like a brand of toothpaste, but it’s a little different to expect expert talk about a tractor, seed brand or financial system without first-hand knowledge.

There are plenty of social media influencers in agriculture. There are media names, like Tyne Morgan, Max Armstrong and others. Then there are the farmer and consumer influencers like Rob Sharkey, Dwayne Faber, the Peterson Brothers, Brian Brown, Zach Johnson and Jerod McDaniel … to name a few. The chart above shows number of U.S. ag-centric postings from non-anonymous authors over the past month. Click through to see some more basic data, and then check them out.

Despite its wild, wild west feel, every marketer we talk to who is using influencers speaks highly of its ROI. But realizing the substantial benefits takes expertise and hard work. But we like hard work in this industry. Rooster has put in the work and you should be putting influencer strategy into your marketing plans.

Here are a few Instagram accounts to check out. MORE … Here are a few blogs to check out. MORE … Ag is filled with quality micro-influencers but there are other kinds. MORE … Can artificial intelligence support influencer campaigns? MORE

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