Content of the future will have these characteristics — personalized, video, customer centric and interactive. R … Think about each piece of content like this: Is it worth signing up to receive? R .. If your content isn’t pulling in the organic search traffic, it might be the code, not the copy. R … Content is such a natural place to ask for feedback — and even email addresses if you have a valuable offering. R … Social media regulation will get louder in 2022. Why? Mid-term elections and the lies that follow. R … What is the business case for organic, paid and iterations within both of those? R