Cookieless solutions aren’t all the same and many are launching. Right now, the cookieless world will be a rich get richer scenario. MORE … Performance marketing sounds uber intelligent but not when you are relying on fraudulent analytics. MORE … Agility is the key to 2021 programmatic. We’re going to have to be nimble as we dodge all of the privacy issues while taking advantage of the flexibility within the growing programmatic offerings. MORE

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