Programmatic video spending grew by nearly 50% in 2021 and may reach unprecedented levels in 2022. R … The experts all point to video — in many forms — as the place where the digital spend will shift in 2022. R … With FLoC off of the pond, Google’s Topics takes center stage but it may fall short for targeting and for privacy. R. … In your efforts to keep costs low and performance on track, don’t lose sight on media quality. R … A Google study claims that 90 percent of consumers will give up their email address for the proper incentive. R … Everyone wants high message CTR and high conversion rates, but it is still good news when you have low message CTR and high conversion rates. R … Search impressions are not always indicative of keyword volume, according to Google. R … Diving into the data around SEO can help set a path for your business. R … Google will not tell you everything about how the algorithm works. R … Your paid Google Search Ad program includes Dynamic Search Ads, right? R … Keywords in 2022 are different from the past, as is their value in SEM. R … Redirects, content mapping and a lot of technical executions are necessary when you are merging sites into one. R … Search impressions are not always indicative of keyword volume, according to Google. R … Diving into the data around SEO can help set a path for your business. R … Google will not tell you everything about how the algorithm works. R … Your paid Google Search Ad program includes Dynamic Search Ads, right? R … Keywords in 2022 are different from the past, as is their value in SEM. R … Redirects, content mapping and a lot of technical executions are necessary when you are merging sites into one. R