2021 numbers are in, and time spent on social networks increased in the US, but overall growth was slow. R … Instagram, Snapchat, and TikTok compete for Gen Z’s attention. R … 66% of brands spent more on creator marketing in past year. R … A new study finds Facebook’s interest targeting is inaccurate, around 30% of the time. R … Facebook plans to crack down on “watch bait” videos with overly compelling headlines. R … Meta partners with Zefr to improve its advertiser safety tools. R … Meta rebrands automated ad products. R … Facebook ads are suddenly doing better despite Apple advertising debacle. R … Instagram launches chronological and favorites feeds for all users. R … Instagram now lets all users tag products in their posts. R … Just reposting on Instagram what you have on other channels. Stop it. Here are some better ideas. R … Twitter might start charging for TweetDeck through Twitter Blue. R …Twitter makes it easier to search for communities on the web. R … Twitter for iOS now lets you create GIFS using your iPhone camera. R … LinkedIn adds newsletters for company pages. R … Essential LinkedIn stats that every social media manager should know. R … AI-generated profiles and profile photos might be behind you next sales inquiry. R … Mastering TikTok SEO and understanding the trends are two components of success. R … Why time spent on TikTok is on the decline. R … Here comes to creator-friendly TikTok Library. R … Google’s decade-old analytics platform is going away as the company embraces the post-cookie, cross-channel future of measurement. R … Seventy percent of marketers plan to shoulder the transition alone. R … Have you thought about Voice Search Optimization? A guide for marketers. R … Google updates search algorithm to highlights better quality product reviews. R … Google claims it reduced irrelevant search results by over 50% in seven years. R… Google rolls out a more visual search interface on mobile. R … High CPCs and low volume are the cornerstones for B2B in paid search. But there are ways to maximize. R … What all goes into SEO and how can I know if I am doing it well or not? Here is a toolkit. R … As recently as December 2020, native advertising was seen as the third strongest source for publisher revenue. R … Apple podcasts to provide follower metrics beginning in April. R … Marketers fear the texting world due to its invasiveness, legal issues and technology/data. But it is worth the effort based on speed and interactivity. R … What’s holding up innovation in the mobile world? Apple. Yes, Apple! R
