Bringing a traditional advertising mindset to some of the secondary social platforms is tone deaf. R … Looking to improve your video ad performance? Video specs that work across all platforms. R … Maybe your influencer partnership isn’t working and you don’t even know it. R … Sometimes, the audience you are trying to reach is best found on LinkedIn. There are a few unique elements you have to get right to be effective. R … Strong performance has pushed revenues up significantly. R … Marketers can get more out of marketing with the Meta tools. Using polls, live Q&As, guides and sharing events, marketers can extend the value of the community. R … Unlike many other social channels, Pinterest has an positive earnings story. R … Reels now makes up over 20% of the time users spent on Instagram. R … If you haven’t been following the trajectory of TikTok, you are going to miss a marketing opportunity. R … The platform is testing a chance to hashtags that will surface reels instead of recent posts R … Instagram announced it will be tweak its ranking algorithm to highlight more original content. R … Elon Musk has taken over Twitter. R … Here is a timeline for the Musk takeover. R … One group of digital marketers are mixed on their response to the news. R … How will the pressures of moderation work against a desire for free speech? R … Content establishes your expertise, drives traffic to your site, builds on your customer relationships and can be done in a cost-efficient manner. R … Doing content on the cheap usually means doing more work or finding cheaper options to help you. R … Everything that has been automated maybe needs to be checked in case it shouldn’t be automated into the future. R … Because most programmatic executions can tap into multiple suppliers, you need to be sure you have a strong supply-path-optimization strategy. R … Retargeting is often done so terribly, you might be better off not doing it. R … Programmatic out-of-home advertising has such a great opportunity. There just needs to be more supply. R … Nearly half of U.S. consumers say they have been incorrectly targeted for ads. R … If you have been using Google AdWords API, you aren’t any longer. R … The list of topics that will get your account shut down in Google has expanded. R … I love the Wayback Machine and have used it a number of times for various digital projects. Here are some ideas on how to use it in SEO. R … Working on your SEO strategy? Here are some tips and tools that will help. R … Seventy-five percent of marketers believe search has become more important in their efforts. R … SEO boils down to this — Authority, Relevance, Experience. R … If you want to report on the basics of SEO, include organic search traffic, paid search traffic, backlinks, top organic keywords, top paid keywords, total number of keywords that are ranking, indexed pages and keywords by intent. R