After almost 30 years at Deere & Company, industry veteran David Pauli joins Rooster Strategic Solutions, LLC, as chief content officer. In this position, Pauli will focus on research, writing, web content development and providing strategic and tactical counsel.

Pauli’s career at Deere involved work on every agricultural product line, including large and small tractors, combines, planters and drills. He retired as the company’s manager of production and precision ag communications in December, 2018. Prior to Deere, Pauli worked for the USDA Soil Conservation Service after earning a B.A. degree in public relations at Illinois State University and a Masters degree in journalism from the University of Illinois.

Interestingly, Pauli literally grew up in the shadow of Deere in East Moline, Ill. His father – an agronomy professor at Kansas State University – also worked for Deere, traveling internationally and retiring as manager of product planning.

“David Pauli is a perfect fit for Rooster Strategic Solutions as the company continues to hire some of the most experienced and brightest minds in agriculture,” says founder and chief strategist Josh Turney. “One of Pauli’s biggest skills is his ability to translate highly technical information into readable, understandable copy.”

Rooster Strategic Solutions is a consultancy firm serving companies in food and agriculture. Based in Clinton, Ill., the firm has satellite offices in Kansas, Virginia and Tennessee.