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The Rooster Cast Ep. 199 – B2B CPM Math Has to Work
When programmatic advertising exploded and sent display CPMs spiraling, we were all blessed with hearing the phrase It's a...
Make Your First-Party Data Work Harder: 3. Sales
Dennis Hecht, Chief Intelligence Officer, Rooster Strategic Solutions Recently I’ve seen a new AT&T television campaign...
The Rooster Cast Ep. 198 – A Third-Party Gift
Google stayed the execution of the third-party cookie and the industry responded with a head nod. That or everyone missed...
The Rooster Cast Ep. 197 – Did My Email Get Opened?
The Apple is falling very far away from the digital tree. We already have all of the new privacy-inspired gaps between...
A World Without Cookies: 2. Shoppers
Dennis Hecht, Chief Intelligence Officer, Rooster Strategic Solutions In an iconic scene in 2011’s Crazy, Stupid, Love,...
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About Us
We are a consulting and marketing company specializing in agricultural issues, production, policy and sustainability. Rooster Strategic Solutions, LLC, offers strategic consulting, sustainability and agronomic expertise, media strategy, communications, digital and data-driven services.