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The Rooster Cast Ep. 186 – It Just Isn’t Working

by James Arnold | Apr 16, 2021 | The Rooster Cast

You know what? There are times that digital marketing and sales doesn’t work. The plan was solid. The audience was properly targeted. The messaging was right time and right tone. The tactics delivered quality. The call to action and KPIs were well defined. And...

The Rooster Cast Ep. 185 – The Sky is Falling! Again.

by James Arnold | Apr 13, 2021 | The Rooster Cast

There’s long been a chicken little mentality in digital marketing and sales. You know: The sky is falling, the sky is falling! When programmatic hit, publishers were decrying the race to the bottom and that no one would buy all of their sometimes worthless...

The Rooster Cast Ep. 184 – Tactics Too Hard To Handle

by James Arnold | Apr 7, 2021 | The Rooster Cast

Digital marketing and sales tactics have long suffered from varied degrees of knowledge gaps. Some of these gaps are perpetuated by revenue challenges. People are still buying the outdated tactic, so others still sell it. Think standard ROS anything, enewsletter ads...

The Rooster Cast Ep. 183 – CTV Feels Very Familiar

by James Arnold | Apr 2, 2021 | The Rooster Cast

Connected TV is just as revolutionary to broadcast as programmatic was to digital 10 years ago. Just like the programmatic push, connected TV adds to the offering tremendously. Much like programmatic brought a new lexicon, so does CTV. There are many sticks, dongles...

The Rooster Cast Ep. 182 – We Are Behind On Analytics

by James Arnold | Mar 25, 2021 | The Rooster Cast

Oh the future digital marketers are going to laugh at us. That is unless they are all just artificial intelligence and aren’t programmed with the ability to laugh. They are going to laugh at where we still are in the area of actionable metrics. We have serious...

The Rooster Cast Ep. 181 – What Do We Do About Clubhouse?

by James Arnold | Mar 22, 2021 | The Rooster Cast

So, what do we do about Clubhouse, the audio-based, heavily trending social app. The experience is akin to a live, free-flowing podcast but is not yet ready for the mass audiences. You can only gain access through an invitation. Its unique quality is hearing and...
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