by James Arnold | Apr 16, 2021 | The Rooster Cast
You know what? There are times that digital marketing and sales doesn’t work. The plan was solid. The audience was properly targeted. The messaging was right time and right tone. The tactics delivered quality. The call to action and KPIs were well defined. And...
by James Arnold | Apr 13, 2021 | The Rooster Cast
There’s long been a chicken little mentality in digital marketing and sales. You know: The sky is falling, the sky is falling! When programmatic hit, publishers were decrying the race to the bottom and that no one would buy all of their sometimes worthless...
by James Arnold | Apr 7, 2021 | The Rooster Cast
Digital marketing and sales tactics have long suffered from varied degrees of knowledge gaps. Some of these gaps are perpetuated by revenue challenges. People are still buying the outdated tactic, so others still sell it. Think standard ROS anything, enewsletter ads...
by James Arnold | Apr 2, 2021 | The Rooster Cast
Connected TV is just as revolutionary to broadcast as programmatic was to digital 10 years ago. Just like the programmatic push, connected TV adds to the offering tremendously. Much like programmatic brought a new lexicon, so does CTV. There are many sticks, dongles...
by James Arnold | Mar 25, 2021 | The Rooster Cast
Oh the future digital marketers are going to laugh at us. That is unless they are all just artificial intelligence and aren’t programmed with the ability to laugh. They are going to laugh at where we still are in the area of actionable metrics. We have serious...
by James Arnold | Mar 22, 2021 | The Rooster Cast
So, what do we do about Clubhouse, the audio-based, heavily trending social app. The experience is akin to a live, free-flowing podcast but is not yet ready for the mass audiences. You can only gain access through an invitation. Its unique quality is hearing and...
