by James Arnold | Jan 13, 2022 | The Rooster Cast
It appears the longest running shows in digital are coming to a close and along with them, the longest running digital argument. I’m talking about the graphical formats JPG and GIF. They’ve been in wide use since at least the 1990s. Heck, a gif is still...
by James Arnold | Jan 5, 2022 | The Rooster Cast
In preparing the first Digital Intelligence Report enewsletter for the year, I am already seeing the trends that are going to guide us in 2022. Some are exciting for digital marketers. Some are not. What’s exciting? What’s not exciting? Digital Marketing...
by James Arnold | Dec 27, 2021 | The Rooster Cast
A look around the native advertising world and we still see both the promise and the promise unrealized. Native is supposed to match the form and function of the platform so a universal template should never happen. That’s how we get the abomination we have with...
by James Arnold | Dec 22, 2021 | The Rooster Cast
Email is the digital tactic with the most divergent of extreme opinions. “No one reads emails anymore,” a smug marketing manager will blurt out. “My email nurture campaigns push prospects down the funnel,” an earnest digital marketer will...
by James Arnold | Dec 20, 2021 | The Rooster Cast
2021 is coming to a close and what a year it has been. We had TikTok’s continued rise, so strong that it upended the way consumers want video content We had Apple’s privacy moves messing up Google and core email metrics We had legal and ethical...
by James Arnold | Dec 1, 2021 | The Rooster Cast
Why do many marketers hate analytics? They won’t claim to hate them but it’s time to be honest and call it what it is. They decry all of the metrics in digital and spend hours complaining about each one and how each doesn’t provide the full value it...
