by James Arnold | Oct 23, 2020 | The Rooster Cast
Let’s talk politics for a bit. But seriously, the political battles that are being waged right now are at a level that I haven’t seen at anytime before. And I am not even talking about the races being run. I am talking about digital advertising. Running...
by James Arnold | Oct 19, 2020 | The Rooster Cast
The complexity of digital requires helpful automated tools to get everything done. But it is in these automations where we allow simplicity to make decisions on our behalf and sometimes those decisions aren’t what we want. Take brand safety in programmatic for...
by James Arnold | Oct 15, 2020 | The Rooster Cast
Privacy and data regulations are putting the power back in the hands of the consumers and making things a tad bit more difficult for publishers and digital marketers. As the businesses scramble to meet the demands of watchdogs and consumer advocacy groups,...
by James Arnold | Oct 12, 2020 | The Rooster Cast
There are few industries better suited to swim as sharks when blood is in the water than digital marketing and sales. After all, it’s so driven by technology and imitation has long been a driving force for innovation in it. That’s why when TikTok was...
by James Arnold | Oct 7, 2020 | The Rooster Cast
There are lots of really fun things about digital marketing and sales. One of my favorites are the oddballs, the rejects, the things that defy logic. For instance, I recently saw a report from a Facebook campaign that included audience network. My first thought was...
by James Arnold | Sep 29, 2020 | The Rooster Cast
Campaign reconciliation is a necessarily evil that gobbles of up time, money and emotion in the digital sales and marketing world. I have a perspective from both sides of the conversation. Publishers, either well-meaning or not, haven’t been delivering on the...
