by James Arnold | Jan 23, 2023 | The Rooster Cast
Most people hate the recaptchas asking if you are a robot or not. But they are a handy tool for squelching automated bot lead fills and unwanted traffic. And like most pop quizzes, they serve as a valuable check on digital marketers, who are prone to robotic thinking...
by James Arnold | Dec 16, 2022 | The Rooster Cast
Finishing up any given year in digital looks different based on where you sit in the chain. Vendors are either trying to sell harder or hammer down holiday hours with customers. Publishers are trying to get everything delivered and shoe horn in even more. I’ve...
by James Arnold | Dec 7, 2022 | The Rooster Cast
I don’t know about you, but I am ready to get rid of 2022. What a stinking pile of garbage 2022 was, at least for me. Others are pushing on and after reading a number of 2023 prediction columns, I have the ultimate users guide for 2023. This is what’s...
by James Arnold | Nov 29, 2022 | The Rooster Cast
The world has become more and more digital and nothing explains that better than all of the items we can now wear, own and use that are connected. Back in the early 2000s, everything was getting an app. That craze somewhat died down. Now, everything is getting...
by James Arnold | Nov 28, 2022 | The Rooster Cast
I’ve made a career in fields where most people assume they are already an expert. Sportswriting. Email marketing. Social media. Ask anyone and they will tell you all that you need to know about each of those. Social media might be the worst. Engaging in...
by James Arnold | Nov 21, 2022 | The Rooster Cast
OK folks. I’ve mentioned the need to get GA-4 installed for your site and stop relying on Universal Analytics from Google. We’ve now hit the holiday season and I’m still seeing about half of businesses set up for GA4. Set UP GA4...
