by James Arnold | Oct 15, 2021 | The Rooster Cast
As a trained journalist and life-long writer of things, you can believe that I am a proponent of content marketing. It’s powerful in its ability to educate, lead and promote response. As a digital marketer for the past 21 years, I have also seen the power of...
by James Arnold | Sep 27, 2021 | The Rooster Cast
I was talking to a publisher last week about the ramifications of Apple’s iOS 15 on email marketing and they delightedly said, “well, all of our open rates are going to skyrocket.” That they will. The problem is deeper than open rates skyrocketing...
by James Arnold | Sep 20, 2021 | The Rooster Cast
Let’s look into the crystal ball and try to figure out where marketing spending will head in 2022. No magic necessary. Kantar did the study already, asking 900 senior marketers and 14,500 consumers about 2022 marketing. The winners: Digital video and social....
by James Arnold | Sep 14, 2021 | The Rooster Cast
Publishers and digital vendors, you are at an important crossroads and you might not even know it. Digital is going to change significantly and, even more importantly, the story is going to change. You want to survive and be a part of the future. There are some things...
by James Arnold | Sep 9, 2021 | The Rooster Cast
Digital analytics covers the spectrum. There’s still the impression and click crowd, the in-between and the micro-moment KPI optimizers. Everyone pretends that they are so beyond clicks as a metric yet that’s still the core element for most reporting, even...
by James Arnold | Sep 2, 2021 | The Rooster Cast
For the second year in a row, TikTok earns praise from users as having the most engaging ads for consumers, according to a Kantar study. In case you haven’t been paying attention, TikTok has a good thing going. It has engaging content built for the short...
