by James Arnold | Jul 26, 2021 | The Rooster Cast
I recently presented at an industry marketing event and left myself exactly 5 minutes to cover “Paid marketing commands more than 5 minutes of your time.” On purpose? No. But isn’t it ironic? Don’t you think? After a little setup about how...
by James Arnold | Jul 22, 2021 | The Rooster Cast
I recently presented at an industry marketing event and, not surprisingly, spent 25 minutes on owned digital media and had five minutes to cover earned and paid. I was speaking to folks with small marketing teams or budgets and trying to give them ways to succeed...
by James Arnold | Jul 13, 2021 | The Rooster Cast
The dashboarding of digital metrics is such a potentially powerful activity. It moves the results of the marketing out of the hands of the operational nerds and into the hands of the marketing decision makers. But dashboarding for me has been like waterboarding....
by James Arnold | Jul 9, 2021 | The Rooster Cast
When programmatic advertising exploded and sent display CPMs spiraling, we were all blessed with hearing the phrase It’s a race to the bottom. It was a derogatory phrase no doubt stated by a publisher to isolate programmatic as a lesser species to their own...
by James Arnold | Jun 30, 2021 | The Rooster Cast
Google stayed the execution of the third-party cookie and the industry responded with a head nod. That or everyone missed it somehow. No, it’s a head nod. This has been the absolute, number one topic in the industry for a year, sending sectors of the industry into...
by James Arnold | Jun 24, 2021 | The Rooster Cast
The Apple is falling very far away from the digital tree. We already have all of the new privacy-inspired gaps between Apple, Facebook and others. Now we get word that Apple will block the long-used and treasured invisible pixels in emails that help generate the open...
