by James Arnold | Nov 29, 2022 | The Rooster Cast
The world has become more and more digital and nothing explains that better than all of the items we can now wear, own and use that are connected. Back in the early 2000s, everything was getting an app. That craze somewhat died down. Now, everything is getting...
by James Arnold | Nov 28, 2022 | The Rooster Cast
I’ve made a career in fields where most people assume they are already an expert. Sportswriting. Email marketing. Social media. Ask anyone and they will tell you all that you need to know about each of those. Social media might be the worst. Engaging in...
by James Arnold | Nov 21, 2022 | The Rooster Cast
OK folks. I’ve mentioned the need to get GA-4 installed for your site and stop relying on Universal Analytics from Google. We’ve now hit the holiday season and I’m still seeing about half of businesses set up for GA4. Set UP GA4...
by James Arnold | Nov 3, 2022 | The Rooster Cast
We don’t talk about the tools of the trade nearly enough in digital marketing. I think we feel like our depth of knowledge of the tools is our secret sauce or our way of staying ahead of the rest. But there are tools like Google’s PageSpeed Insights that...
by James Arnold | Oct 31, 2022 | The Rooster Cast
I’ll admit that I have rarely looked at the financials for digital marketing and sales insights, mostly because all of the cool things have come from companies that couldn’t monetize it anyway. But there are a couple of noteworthy financial items on the...
by James Arnold | Oct 26, 2022 | The Rooster Cast
We are coming off of our first live agricutural digital event AMIDA and are thrilled with the conversation that took place in St. Louis on Tuesday. You might be surprised to hear that my favorite part of the discussion this week was where we didn’t all agree....
