by James Arnold | Jan 12, 2021 | The Rooster Cast
The world of digital advertising is changing rapidly. The bulk of these changes are fueled by privacy regulations and legal challenges against the largest digital ad players — Facebook and Google. So when a choice is made by one player that rocks us all,...
by James Arnold | Jan 4, 2021 | The Rooster Cast
The beginning of at new year is a cleansing time for me as I go through a few annual steps to make my worklife a little easier. And the turn of the new year always seems to offer a few spare moments to help me create a year of greater clarity. What do I mean? It all...
by James Arnold | Jan 1, 2021 | The Rooster Cast
I’m a longtime fan of mobile messaging because of its targetability and engagement. I also like that most marketers are afraid of doing it wrong, so its one of the few tools, the tools of marketing haven’t ruined. It’s been a growing area of digital...
by James Arnold | Dec 30, 2020 | The Rooster Cast
As 2020 comes to a close, I am counting down the top digital marketing trends heading into 2021. No. 1 is social media. 2020 brought us an ad boycott of Facebook, the threatened U.S. destruction of TikTok, numerous trips to Washington and, toward the end of the year,...
by James Arnold | Dec 28, 2020 | The Rooster Cast
As 2020 comes to a close, I am counting down the top digital marketing trends heading into 2021. No. 2 is programmatic advancements The wild west like freedom of programmatic is coming to an end with the unemotional ruthlessness governments often use to quash...
by James Arnold | Dec 26, 2020 | The Rooster Cast
As 2020 comes to a close, I am counting down the top digital marketing trends heading into 2021. No. 3 is privacy The need for privacy and data legislation was created by a digital industry unwilling to police itself. The answers from Europe, Canada, California and...
