by James Arnold | Aug 13, 2020 | The Rooster Cast
All of the planning and ingenuity that goes into digital marketing is often derailed at the creative stage. You can pinpoint the right audience with the perfect platform at the exact right time and then blow it with terrible messaging. What is terrible? Messaging...
by James Arnold | Aug 7, 2020 | The Rooster Cast
The publisher game is a tough one right now. There are so many external forces pressing against them with marketing budgets ebbing and flowing with COVID, changing audience habits, increasing limits on resources. Worse, the exceptional increase of digital makes...
by James Arnold | Aug 7, 2020 | The Rooster Cast
Doing digital correctly typically starts with technology. Sure, you need a solid brand, audience, content, data and service strategy or the technology doesn’t matter, but you can have all of those and be stuck with virtually no voice at all if you are missing...
by James Arnold | Aug 3, 2020 | The Rooster Cast
I have a troubled history with social media monitoring software. I have both loved the category and hated it. Loved it for its obvious necessity and power. Hated it because the offerings almost always cost an extra zero. The real value isn’t in the robotic...
by James Arnold | Jul 28, 2020 | The Rooster Cast
The Facebook boycott left its mark with as many as 56 percent of advertisers pausing spend in the platform in July according to a Digiday study. But was the point made? Really? The boycott was meant to force Facebook to hinder or close down hate groups and hate...
by James Arnold | Jul 27, 2020 | The Rooster Cast
Don’t be hard to buy. It’s a sales adage I lived under during my early sales career. I was a reluctant sales person, after growing up a hardened newspaper journalist, but attacking sales with the reporter’s mindset gave me a different perspective on...
