The Effects of the Ukraine War on U.S. and Global Agriculture

Tom Hall, Senior Agronomist, Rooster Strategic Solutions According to a recent poll, only one-third of Americans can correctly point out Ukraine on a world map. I’m sure this number would be higher in Rural America, reflecting both the intelligence of American farmers...

How Many Farmers Use Tik Tok?

James Arnold, Chief Digital Officer, Rooster Strategic Solutions If you’re looking for a quick answer, there are somewhere between 15,000 and 25,000 U.S. farmers actively using Tik Tok. You’re welcome. But the journey to reach this conclusion is a story unto itself,...

What’s Up on the Farm

Tom Hall, Senior Agronomist, Rooster Strategic Solutions Corn and Soy Planting off to a Slow Start. Wet conditions continue to hamper planting efforts across the corn belt. In a normal year, more than half of the U.S. crop is planted by the first week of May. This...

How to Create a Media Plan for the Rural Lifestyle Audience

Pat Reese, Chief Media Strategist, Rooster Strategic Solutions Targeting the Rural Lifestyle Audience (RLA) is like staring up at a snowstorm. All the individual elements look similar, but they’re all very different. And if you’re not careful, it’s easy to get buried!...

I ❤️ My Horses

At Rooster, we’re pleased to have a stable of employees with decades of professional and personal experience in and around equestrianism. Here’s an example of a Rooster who runs on horsepower. Pat Reese, Chief Media Strategist, Rooster Strategic Solutions When did you...