Is Connected TV a Viable Tactic for Ag Companies?

James Arnold, Chief Digital Officer, Rooster Strategic Solutions Connected TV (CTV) is on the rise. According to the Interactive Advertising Bureau (IAB), 60 percent of U.S. advertisers will shift dollars from linear TV to CTV in 2021, hoping to take advantage of...

Imminent Threats to Agriculture: March 2021

Tom Hall, Senior Agronomist, Rooster Strategic Solutions Rooster is following issues that threaten production agriculture, ranking them from 1 (Low Danger) to 5 (Extreme Danger). The Imminent threats we’re following and changes from previous rankings: Ethanol Outlook:...

Do You Know What Your Competitors are Doing?

Pat Reese, Chief Media Strategist, Rooster Strategic Solutions I’m a big fan of competitive reviews. Most media people are. In fact, we’d probably run competitive media reports even if our clients didn’t ask for them, which is good, because most companies don’t ask....

2021 Planting Update: Fence Row to Fence Row!

Tom Hall, Senior Agronomist, Rooster Strategic Solutions In 1972, U.S. Secretary of Agriculture Earl Butz engineered a massive sale of grain to the Soviet Union, hollowing out the grain reserve and driving prices skyward. To take advantage of the opportunities these...