Why Search is Like Shooting Fish in a Barrel

James Arnold, Chief Digital Officer, Rooster Strategic Solutions I love search. In fact, if I had a dollar to spend on marketing, I’d put it into search. Why? Because when used correctly, search engine marketing lets you connect with motivated customers at the exact...

Embracing Digital: A Case Study

Karen Pfautsch, Chief Client Strategist, Rooster Strategic Solutions The Illinois Soy Association (ISA), like many of our clients, is an established and well-respected agricultural outfit. From a communications standpoint, it does an excellent job working with its...

A Digital Look at 2021

James Arnold, Chief Digital Officer Thankfully, 2020 is now officially over and good riddance. I don’t want to get into all of the ways that 2020 was terrible, and I don’t have to. It was a global pandemic. So, unless you are from the past or an alien, you...

2020: A Year Thankfully in Review

When I was younger, I had a recurring dream in which I showed up at work without any pants. Today, thanks to work-from-home orders, that nightmare is a reality that I call Tuesday. Or Thursday. Or Blursday. Honestly, I’m not really sure what day it is. Or when I last...

Imminent Threats to Agriculture: December 2020

Tom Hall, Senior Agronomist, Rooster Strategic Solutions Rooster is following issues that threaten production agriculture, ranking them from 1 (Low Danger) to 5 (Extreme Danger). We are watching closely the issues that many activists, lobbyists, and trade associations...