by Ted Haller | May 12, 2023 | Other
Ted Haller, Senior Media Strategist, Rooster Strategic Solutions There has been a lot of buzz lately that auto manufacturers are going to discontinue AM radio receivers in upcoming models. Once more this illustrates just how out of touch with rural America –...
by James Arnold | Apr 3, 2023 | Other
Google’s Bard is the latest AI engine to launch, offering answers and entertainment in a variety of areas. The answers are typically on-point, just so long as you ask rather general questions. Here are a couple of excerpts for example. Will the U.S. TikTok ban...
by James Arnold | Feb 27, 2023 | Other
James Arnold, Chief Digital Officer, Rooster Strategic Solutions Dear friends, the click is actually dying. I know you have heard that before and are still on the hook to report on clicks, click-through rate, cost per click, etc. But, this time, it’s for real. Many...
by Eric Crowley | Jan 19, 2023 | Other
Eric Crowley, Video and Digital Production Director, Rooster Strategic Solutions More and more of our clients are planning to add short-form videos to their marketing mix this year, and they’re not alone. According to a recent Hubspot report, 90 percent of marketers...
by Tom Hall | Jan 16, 2023 | Other
Tom Hall, Senior Agronomist, Rooster Strategic Solutions As is often the case, farmers looking ahead to 2023 planting are faced with good news and bad news. On the plus side, they saw record prices for their grain harvests last year: $8 corn, $17 soybeans, and $12...
by James Arnold | Jan 6, 2023 | Other
James Arnold, Chief Digital Officer, Rooster Strategic Solutions I’m a long-time fan of mobile messaging because of its targetability and engagement. Which means I’m perpetually baffled that more companies aren’t using it. One recent study found fewer than 40 percent...
