Rooster Point of View on AM Radio Access

Ted Haller, Senior Media Strategist, Rooster Strategic Solutions There has been a lot of buzz lately that auto manufacturers are going to discontinue AM radio receivers in upcoming models. Once more this illustrates just how out of touch with rural America –...

What Does the Bard Have to Say?

Google’s Bard is the latest AI engine to launch, offering answers and entertainment in a variety of areas. The answers are typically on-point, just so long as you ask rather general questions. Here are a couple of excerpts for example. Will the U.S. TikTok ban...

The Click is Dead Again

James Arnold, Chief Digital Officer, Rooster Strategic Solutions Dear friends, the click is actually dying. I know you have heard that before and are still on the hook to report on clicks, click-through rate, cost per click, etc. But, this time, it’s for real. Many...

Use Short-form Videos to Drive Long-term Results

Eric Crowley, Video and Digital Production Director, Rooster Strategic Solutions More and more of our clients are planning to add short-form videos to their marketing mix this year, and they’re not alone. According to a recent Hubspot report, 90 percent of marketers...

What’s Up on the Farm

Tom Hall, Senior Agronomist, Rooster Strategic Solutions As is often the case, farmers looking ahead to 2023 planting are faced with good news and bad news. On the plus side, they saw record prices for their grain harvests last year: $8 corn, $17 soybeans, and $12...

Mobile Messaging: A Marketer’s Secret Weapon

James Arnold, Chief Digital Officer, Rooster Strategic Solutions I’m a long-time fan of mobile messaging because of its targetability and engagement. Which means I’m perpetually baffled that more companies aren’t using it. One recent study found fewer than 40 percent...