by James Arnold | Apr 6, 2021 | Other
James Arnold, Chief Digital Officer, Rooster Strategic Solutions Connected TV (CTV) is on the rise. According to the Interactive Advertising Bureau (IAB), 60 percent of U.S. advertisers will shift dollars from linear TV to CTV in 2021, hoping to take advantage of...
by Tom Hall | Mar 31, 2021 | Other
Tom Hall, Senior Agronomist, Rooster Strategic Solutions Rooster is following issues that threaten production agriculture, ranking them from 1 (Low Danger) to 5 (Extreme Danger). The Imminent threats we’re following and changes from previous rankings: Ethanol Outlook:...
by David Vincent | Mar 16, 2021 | Other
David Vincent, Director of Public Relations, Rooster Strategic Solutions Chances are you’re working from home now. And there’s an even better chance you don’t know when – or if – you’ll return to a “regular office.” You may feel like you’ve got a handle on things now...
by Pat Reese | Mar 9, 2021 | Other
Pat Reese, Chief Media Strategist, Rooster Strategic Solutions I’m a big fan of competitive reviews. Most media people are. In fact, we’d probably run competitive media reports even if our clients didn’t ask for them, which is good, because most companies don’t ask....
by James Arnold | Mar 4, 2021 | Other
Tom Hall, Senior Agronomist, Rooster Strategic Solutions In 1972, U.S. Secretary of Agriculture Earl Butz engineered a massive sale of grain to the Soviet Union, hollowing out the grain reserve and driving prices skyward. To take advantage of the opportunities these...
by Sally Krueger | Feb 24, 2021 | Other
Sally Krueger, Chief PR Strategist, Rooster Strategic Solutions Every year, media companies survey farmers to ask what influences their purchase decisions. And every year, the same source rises to the top: Other farmers. While these discussions between farmers once...
