Teaching Clients How to Fish: A Case Study

Laura Evers, Senior Account Executive, Rooster Strategic Solutions “If you give a man a fish, he’s hungry again in an hour. If you teach him to catch a fish, you do him a good turn.” Anne Ritchie, 1885 As the leading expert in land, auctions, and agribusiness-related...

Helping Plants to See the Light

Tom Hall, Senior Agronomist, Rooster Strategic Solutions Photosynthesis, as any first-year agronomy student (or any farmer) can tell you, is the engine that drives plant growth, fueled by sunlight, carbon dioxide, and water. It’s the very foundation for plant...

Which Digital Metrics are Worth Measuring?

James Arnold, Chief Digital Officer, Rooster Strategic Solutions Measuring digital performance has always involved smoke and mirrors. In the beginning, back in the stone age era of digital marketing (circa the early 90s), the first in a long line of lazy marketers...

Recognizing the Best Farmers, the Right Way: A Case Study

Amy Miles, Account Director, Rooster Strategic Solutions Brooke Clanton, Account Executive, Rooster Strategic Solutions This summer, the Illinois Soybean Association (ISA) announced the winners in their inaugural 20 Under 40 Contest, an initiative designed to connect...

Who Has the Best Ag Website in 2022?

James Arnold, Chief Digital Officer, Rooster Strategic Solutions Last year, Rooster introduced an independent review of agricultural company websites. This is an “apples-to-apples” approach that compares third-party visits/share data across categories, so companies...