Is it Time for Ag to Embrace TikTok?

James Arnold, Chief Digital Officer at Rooster For the second year in a row, TikTok earned praise from users as having the most engaging ads for consumers, according to a Kantar study. Now the seventh-largest social media network in the world, TikTok allows users to...

Advocating for Agriculture (To a Clueless Audience)

David Vincent, Director of Public Relations, Rooster Strategic Solutions “I guess I’d just have to get used to eating canned food.” That was the answer I received from an accomplished photographer when I asked what he’d do if supermarkets emptied out and there was no...

Milking the Secrets of Long Life in the Dairy Business

Tom Hall, Senior Agronomist, Rooster Strategic Solutions In 1981, Wisconsin was the top-producing dairy state in the country, a title it had held for decades, and nearly half of U.S. production came from farms with 80 cows or fewer. Today, milk production is dominated...

Tell a Better Data Story: 5. Presentations

Dennis Hecht, Chief Intelligence Officer, Rooster Strategic Solutions “A classic is something that everybody wants to have read, and nobody wants to read.” – Mark Twain For many companies, an analytic story resembles Mark Twain’s definition of a ‘classic.’ We all know...

What I Learned About Tomorrow’s Ag Leaders

Chandler Bruns, Social Media Manager, Rooster Strategic Solutions Each year the National FFA Organization selects an elite group of FFA alumni between the ages of 18 to 24 to attend the New Century Farmer Conference. Designed to support the needs of tomorrow’s leaders...

Who Has the Best Ag Website? (Q2, 2021)

James Arnold, Chief Digital Officer, Rooster Strategic Solutions Last year, Rooster introduced an independent review of agricultural company websites. Using the same tools and measurements, this is an “apples-to-apples” approach that companies can use to see where...