Digital and Social Tips for Small Marketing Departments

James Arnold, Chief Digital Officer, Rooster Strategic Solutions Excerpted from a speech to NAMA, July 20, 2021 — Worksheet | Presentation Digital and social tactics are common ingredients in every ag marketer’s media mix, often the largest single line items....

Make Your First-Party Data Work Harder: 3. Sales

Dennis Hecht, Chief Intelligence Officer, Rooster Strategic Solutions Recently I’ve seen a new AT&T television campaign that promises something for everybody. “Everyone gets our best deal on all smart phones,” says Lily, the perky AT&T spokesperson. “New...

A World Without Cookies: 2. Shoppers

Dennis Hecht, Chief Intelligence Officer, Rooster Strategic Solutions In an iconic scene in 2011’s Crazy, Stupid, Love, slovenly Steve Carrell seeks wardrobe advice from sharp-dressed Ryan Gosling. “Be better than The Gap,” Gosling tells him. Gosling’s character...

USEPA to Revise Clean Water Act Rules for the Third Time

Tom Hall, Senior Agronomist, Rooster Strategic Solutions The 1972 Clean Water Act (CWA) established the basic structure for regulating the discharge of pollutants into the waters of the United States (WOTUS). Its administrative rules have been rewritten twice by the...

Imminent Threats to Agriculture: June 2021

Tom Hall, Senior Agronomist, Rooster Strategic Solutions Rooster is following issues that threaten production agriculture, ranking them from 1 (Low Danger) to 5 (Extreme Danger). The Imminent threats we’re following and changes from previous rankings: Ethanol Outlook:...

Are You Prepared for a World Without Cookies?

James Arnold, Chief Digital Officer and Dennis Hecht, Chief Intelligence Officer, Rooster Strategic Solutions In the summer of 1992, Mary Bandar from Winona, Minnesota received an invitation to join a local kindergarten class. The school’s computer, which abbreviated...