Use Short-form Videos to Drive Long-term Results

Eric Crowley, Video and Digital Production Director, Rooster Strategic Solutions More and more of our clients are planning to add short-form videos to their marketing mix this year, and they’re not alone. According to a recent Hubspot report, 90 percent of marketers...

What’s Up on the Farm

Tom Hall, Senior Agronomist, Rooster Strategic Solutions As is often the case, farmers looking ahead to 2023 planting are faced with good news and bad news. On the plus side, they saw record prices for their grain harvests last year: $8 corn, $17 soybeans, and $12...

Mobile Messaging: A Marketer’s Secret Weapon

James Arnold, Chief Digital Officer, Rooster Strategic Solutions I’m a long-time fan of mobile messaging because of its targetability and engagement. Which means I’m perpetually baffled that more companies aren’t using it. One recent study found fewer than 40 percent...

Are Hackers Reading all my Texts?

James Arnold, Chief Digital Officer, Rooster Strategic Solutions You’ve probably seen the new WhatsApp commercial, the one with the carrier pigeons. Set to Parliament’s “Can You Get to That,” the spot shows people inside a mail shipping center, confused by the...

What’s Up on the Farm

Tom Hall, Senior Agronomist, Rooster Strategic Solutions City folks may think that once harvest is done, farmers can sit in their rocking chairs until it’s time to plant. Truth is, as the weather cools and harvest comes to an end, a farmer’s to-do list gets longer,...

How to Write an Influencer Marketing Contract

Sally Krueger, Chief PR Strategist, Rooster Strategic Solutions Most marketers know that social influencer marketing programs work. And by work, I mean they really work, generating 20 times more reach and up to 7 times more engagement than brand-owned content. Setting...