by James Arnold | Jan 7, 2022 | Digital Intelligence
Content of the future will have these characteristics — personalized, video, customer centric and interactive. R … Think about each piece of content like this: Is it worth signing up to receive? R .. If your content isn’t pulling in the organic...
by James Arnold | Dec 24, 2021 | Digital Intelligence
Merry Christmas and Happy Holidays! It’s December 24, 2021. It is time to wind down, prepare for whatever 2022 is planning to bring to us, and look back on 2021 to see if there’s anything we can learn. TikTok’s continued rise, Apple’s privacy...
by James Arnold | Dec 10, 2021 | Digital Intelligence
There is research that says it takes 13 pieces of content to convert a buyer. Yikes. What if the content is good? R … In another research piece, only 36 percent of marketers generated measurable success with content marketing. R … You know Clubhouse,...
by James Arnold | Nov 26, 2021 | Digital Intelligence
Using Google Analytics for metrics will not help you in search. R … Google Search Console just received an upgraded design. R … Keywords will continue to matter in search in 2022. R … Just like the users Google is trying to help, it reads bolded text...
by James Arnold | Nov 12, 2021 | Digital Intelligence
Social media influence campaigns are exciting. It’s establishing a relationship that could be mutually beneficial. But like all first dates, they can go bad. R … The cookiepocolypse has pointed brands to collecting more data. 2022, then, should be the year...
by James Arnold | Oct 29, 2021 | Digital Intelligence
“When your audience sees your content valuable, you don’t need to convince them to engage with it. They’ll just do it,” Mari Smith. R … Grandstanding, headline grabbing politicians targeted SnapChat, YouTube and TikTok this week. Heavy on...
