by James Arnold | Jul 10, 2020 | Digital Intelligence
Marketing has thrived with reach and frequency modeling for a number of years. Reach ensures coverage of a prospect audience. Frequency ensures impact for the message. But the model has become too simple in our matrix of media options, especially related to frequency....
by James Arnold | Jun 26, 2020 | Digital Intelligence
The tools of the trade are difficult to assess. First, there are many tools in marketing technology and their categories grow exponentially, so it’s tough to keep a grasp of the playing field let alone the players. Second, new tools are launched or bought up all...
by James Arnold | Jun 12, 2020 | Digital Intelligence
Don’t you love trendy content? You know, the top 10 trends in digital marketing in 2020. Those types of articles, highlighting what marketers believe will take off in the next few months. My challenge is figuring out if the author is writing about the...
by James Arnold | May 29, 2020 | Digital Intelligence
Last year, we had the idea of a digital marketing and sales conference for agriculture and knew it was too good of an idea to pass up. That’s when Ag Marketing in the Digital Age was born. We painstakingly set the date for late March to avoid numerous other...
by James Arnold | May 15, 2020 | Digital Intelligence
Of all of the digital media tactics, the easiest to get right is email. How can something so easy to get right, be so wrong most of the time? The components are simple: Respected sender (person or brand). Informative subject line. Body copy that is readable, quick to...
by James Arnold | May 1, 2020 | Digital Intelligence
The quarantine era has been marked by a serious increase in social media usage. TikTok added almost two thirds more users in just a couple of months. Facebook usage jumped 27 percent. Time spent on social is up 9 percent. Social is also the third most-used...
