by James Arnold | May 28, 2021 | Digital Intelligence
The impact of the third-party cookie on various elements of the industry has been vast. R … In FLoCs, each browser is only ever in a single cohort, although that can change over time as the users’ browsing behavior and content mix changes. R … Why...
by James Arnold | May 14, 2021 | Digital Intelligence
The industry is not ready for this one, so you will have to be. R … All of this conversation is about identity, not cookies. R … Here’s some more about Google FLoC? R … Sick of Google? There’s value to be found in Microsoft’s...
by James Arnold | Apr 30, 2021 | Digital Intelligence
The Apple iOS 14.5 update has launched. R … The Apple changes launched despite the pushback. R … We need a federal option. Have I mentioned that before? R … Waiting and seeing on the cookieless frontier could be catastrophic. R… If you...
by James Arnold | Apr 16, 2021 | Digital Intelligence
Social signals DO NOT impact rankings. R … Strengthening your SEO has never been more important. R … SEO forms the foundation and is most successful when fed by all of the parts. R … Measuring influencer marketing correctly will show you its value...
by James Arnold | Apr 2, 2021 | Digital Intelligence
If you have tears over the loss of cookies, there is a potential answer growing strength around household IDs that will make targeting even more intelligent. R … A suit has been filed against Google for sharing data in the real-time bidding process they said...
by James Arnold | Mar 19, 2021 | Digital Intelligence
Whether Google likes it or not, Unified ID isn’t dying just because it has its doubts. R … Are you relevant in your social media channels? To be relevant, be helpful, trustworthy or knowledgeable while providing a distraction and a willingness to...
