by James Arnold | Jan 22, 2021 | Digital Intelligence
Facebook and Google have an “Open Bidding” deal that politicians are fighting. Google is attempting to educate them … Apple’s iOS 14 privacy settings are causing all kinds of issues on the mobile front, but Facebook has some workarounds …...
by James Arnold | Jan 8, 2021 | Digital Intelligence
Cookieless solutions aren’t all the same and many are launching. Right now, the cookieless world will be a rich get richer scenario. MORE … Performance marketing sounds uber intelligent but not when you are relying on fraudulent analytics. MORE …...
by James Arnold | Dec 11, 2020 | Digital Intelligence
The end of the year, even a year like 2020, always welcomes prognostication. Based on this year, what are we going to see in 2021? We are tackling a number of the emerging technologies and trends in our final session of Ag Marketing in the Digital Age next Tuesday....
by James Arnold | Nov 27, 2020 | Digital Intelligence
Digital metrics are unemotional pieces of information that can be formulated into magic elixirs or poison draughts, depending on who is wielding them. But we would all agree that the information must be generated, solid and reviewed. Many turn to Google Analytics or...
by James Arnold | Nov 13, 2020 | Digital Intelligence
We all employ technology to streamline efforts or offer new capabilities, but it has become increasingly obvious that the technology alone accomplishes nothing. You need talent, both eager and trained, to syphon every last drip of innovation your tools can produce....
by James Arnold | Oct 30, 2020 | Digital Intelligence
Ag Marketing in the Digital Age (AMiDA) launched this month. The first session on Content Marketing had a great group of speakers, was perfectly set up and then an On24 video-encoding server crashed and the live event was left in a shambles. The on-demand version was...
