Digital Intelligence Report: July 2020

Marketing has thrived with reach and frequency modeling for a number of years. Reach ensures coverage of a prospect audience. Frequency ensures impact for the message. But the model has become too simple in our matrix of media options, especially related to frequency....

Digital Intelligence Report: June 2020

Don’t you love trendy content? You know, the top 10 trends in digital marketing in 2020. Those types of articles, highlighting what marketers believe will take off in the next few months. My challenge is figuring out if the author is writing about the...

Digital Intelligence Report: May 2020

The quarantine era has been marked by a serious increase in social media usage. TikTok added almost two thirds more users in just a couple of months. Facebook usage jumped 27 percent. Time spent on social is up 9 percent. Social is also the third most-used...