by James Arnold | Apr 16, 2021 | Digital Intelligence
Social signals DO NOT impact rankings. R … Strengthening your SEO has never been more important. R … SEO forms the foundation and is most successful when fed by all of the parts. R … Measuring influencer marketing correctly will show you its value...
by James Arnold | Apr 2, 2021 | Digital Intelligence
If you have tears over the loss of cookies, there is a potential answer growing strength around household IDs that will make targeting even more intelligent. R … A suit has been filed against Google for sharing data in the real-time bidding process they said...
by James Arnold | Mar 19, 2021 | Digital Intelligence
Whether Google likes it or not, Unified ID isn’t dying just because it has its doubts. R … Are you relevant in your social media channels? To be relevant, be helpful, trustworthy or knowledgeable while providing a distraction and a willingness to...
by James Arnold | Mar 5, 2021 | Digital Intelligence
Google plans to stop using individual browsing histories as a data point in targeting ads. R … And they don’t plan to adopt an email-based option supported by many independents in the industry. R … The cookie was never supposed to be the end-all,...
by James Arnold | Feb 19, 2021 | Digital Intelligence
If you are in B2B, you really need to consider social influencers for your marketing in 2021. R … Australia is proposing to charge companies for the news shared on their platforms. Facebook is planning to shut off those newsfeeds in response. R … “I don’t...
by James Arnold | Feb 5, 2021 | Digital Intelligence
Social influence in 2021 should push more into the visual/video area … B2B channels continue to see growth across the board … Duplicate content has a negative affect but not the way most have judged over the years … Leading the pack for areas you...
