How Poor Planning Kills: A Cold Case Study

Sue Lee, Senior Account Strategist, Rooster Strategic Solutions Large, outsourced projects always bring to mind the parable of the four blind men and the elephant, where each man inspects a different part of the beast – trunk, side, tail, and tusk – and, working with...

Marketing or Sales: Who knows the customer better?

Sue Lee, Senior Account Strategist, Rooster Strategic Solutions and David Pauli, Chief Content Officer, Rooster Strategic Solutions Remember your 4th-grade Science class when you studied the human brain? It has two sides: the right promotes creativity while the left...