by Pat Reese | May 4, 2022 | Other
Pat Reese, Chief Media Strategist, Rooster Strategic Solutions Targeting the Rural Lifestyle Audience (RLA) is like staring up at a snowstorm. All the individual elements look similar, but they’re all very different. And if you’re not careful, it’s easy to get buried!...
by Pat Reese | May 4, 2022 | Other
At Rooster, we’re pleased to have a stable of employees with decades of professional and personal experience in and around equestrianism. Here’s an example of a Rooster who runs on horsepower. Pat Reese, Chief Media Strategist, Rooster Strategic Solutions When did you...
by Pat Reese | Jan 27, 2022 | Other
Pat Reese, Chief Media Strategist, Rooster Strategic Solutions Recently I saw a link for the “Top 50 Ag Podcasts.” After I got past the fact that James Arnold’s excellent “Rooster Cast” wasn’t included*, I must admit that I was a little surprised to find so many...
by Pat Reese | Apr 28, 2021 | Other
Pat Reese, Chief Media Strategist, Rooster Strategic Solutions Author Jimmy Breslin once described media as “the plural of mediocrity.” Having spent a lifetime in the world of media planning, I’d have to agree that there are right ways to plan media, as well as wrong...
by Pat Reese | Mar 9, 2021 | Other
Pat Reese, Chief Media Strategist, Rooster Strategic Solutions I’m a big fan of competitive reviews. Most media people are. In fact, we’d probably run competitive media reports even if our clients didn’t ask for them, which is good, because most companies don’t ask....
