How to Create a Media Plan for the Rural Lifestyle Audience

Pat Reese, Chief Media Strategist, Rooster Strategic Solutions Targeting the Rural Lifestyle Audience (RLA) is like staring up at a snowstorm. All the individual elements look similar, but they’re all very different. And if you’re not careful, it’s easy to get buried!...

I ❤️ My Horses

At Rooster, we’re pleased to have a stable of employees with decades of professional and personal experience in and around equestrianism. Here’s an example of a Rooster who runs on horsepower. Pat Reese, Chief Media Strategist, Rooster Strategic Solutions When did you...

Should Ag Companies Advertise on Podcasts?

Pat Reese, Chief Media Strategist, Rooster Strategic Solutions Recently I saw a link for the “Top 50 Ag Podcasts.” After I got past the fact that James Arnold’s excellent “Rooster Cast” wasn’t included*, I must admit that I was a little surprised to find so many...

Five Questions to Ask Your Media Planner

Pat Reese, Chief Media Strategist, Rooster Strategic Solutions Author Jimmy Breslin once described media as “the plural of mediocrity.” Having spent a lifetime in the world of media planning, I’d have to agree that there are right ways to plan media, as well as wrong...