by Pat Reese | Sep 26, 2022 | Other
Looking for Email is Becoming a Battleground? Click here. Pat Reese, Chief Media Strategist, Rooster Strategic Solutions Media planners will face significant competition this fall from an unexpected adversary: Politicians. According to Group M, candidates and their...
by Pat Reese | May 4, 2022 | Other
Pat Reese, Chief Media Strategist, Rooster Strategic Solutions Targeting the Rural Lifestyle Audience (RLA) is like staring up at a snowstorm. All the individual elements look similar, but they’re all very different. And if you’re not careful, it’s easy to get buried!...
by Pat Reese | May 4, 2022 | Other
At Rooster, we’re pleased to have a stable of employees with decades of professional and personal experience in and around equestrianism. Here’s an example of a Rooster who runs on horsepower. Pat Reese, Chief Media Strategist, Rooster Strategic Solutions When did you...
by Pat Reese | Jan 27, 2022 | Other
Pat Reese, Chief Media Strategist, Rooster Strategic Solutions Recently I saw a link for the “Top 50 Ag Podcasts.” After I got past the fact that James Arnold’s excellent “Rooster Cast” wasn’t included*, I must admit that I was a little surprised to find so many...
by Pat Reese | Apr 28, 2021 | Other
Pat Reese, Chief Media Strategist, Rooster Strategic Solutions Author Jimmy Breslin once described media as “the plural of mediocrity.” Having spent a lifetime in the world of media planning, I’d have to agree that there are right ways to plan media, as well as wrong...
