Smart Media Plans for Small and Medium Marketers

Pat Reese, Chief Media Strategist, Rooster Strategic Solutions Excerpted from a speech to NAMA, August 16, 2020 A good media plan is like a jigsaw puzzle. You set the boundary, collect all the pieces with the same coloring, and determine where each piece fits and how...

Advertising in the Upcoming Election

Pat Reese, Chief Media Strategist and Ted Haller, Broadcast Specialist $6 Billion. With a B. That’s how much Kantar Media expects political candidates to spend on advertising leading up to the November election. Group M forecasts $10 billion, which would be a nearly...

Resolve to Stop Printing Sales Literature

Pat Reese, Chief Media Strategist, Rooster Strategic Solutions To print, or not to print – that’s a question I hear from clients every year as they struggle to generate more content on more platforms with fewer people (social media, anyone?). And the truth is there’s...

Is print (finally) dead?

Pat Reese, Chief Media Strategist, Rooster Strategic Solutions Legend has it that in 1493, the year Johannes Gutenberg invented movable type, Adweek ran an online article announcing “Calligraphy is Dead.” Since then, every technological advance has been accompanied by...

Use a Journey Map to find Buried Treasure

Pat Reese, Chief Media Strategist, Rooster Strategic Solutions Marketing, more than most departments, loves its buzzwords, and many of them are vague to the point of meaninglessness. Thought Leadership. Paradigm Shift. Content Marketing. Ideation. Stop me if you’ve...