Five Questions to Ask Your Media Planner

Pat Reese, Chief Media Strategist, Rooster Strategic Solutions Author Jimmy Breslin once described media as “the plural of mediocrity.” Having spent a lifetime in the world of media planning, I’d have to agree that there are right ways to plan media, as well as wrong...

Do You Know What Your Competitors are Doing?

Pat Reese, Chief Media Strategist, Rooster Strategic Solutions I’m a big fan of competitive reviews. Most media people are. In fact, we’d probably run competitive media reports even if our clients didn’t ask for them, which is good, because most companies don’t ask....

Smart Media Plans for Small and Medium Marketers

Pat Reese, Chief Media Strategist, Rooster Strategic Solutions Excerpted from a speech to NAMA, August 16, 2020 A good media plan is like a jigsaw puzzle. You set the boundary, collect all the pieces with the same coloring, and determine where each piece fits and how...

Advertising in the Upcoming Election

Pat Reese, Chief Media Strategist and Ted Haller, Broadcast Specialist $6 Billion. With a B. That’s how much Kantar Media expects political candidates to spend on advertising leading up to the November election. Group M forecasts $10 billion, which would be a nearly...

Resolve to Stop Printing Sales Literature

Pat Reese, Chief Media Strategist, Rooster Strategic Solutions To print, or not to print – that’s a question I hear from clients every year as they struggle to generate more content on more platforms with fewer people (social media, anyone?). And the truth is there’s...