Make Your First-Party Data Work Harder: 3. Sales

by | Jul 1, 2021 | Other

Dennis Hecht, Chief Intelligence Officer, Rooster Strategic Solutions Recently I’ve seen a new AT&T television campaign that promises something for everybody. “Everyone gets our best deal on all smart phones,” says Lily, the perky AT&T spokesperson. “New...

A World Without Cookies: 2. Shoppers

by | Jun 23, 2021 | Other

Dennis Hecht, Chief Intelligence Officer, Rooster Strategic Solutions In an iconic scene in 2011’s Crazy, Stupid, Love, slovenly Steve Carrell seeks wardrobe advice from sharp-dressed Ryan Gosling. “Be better than The Gap,” Gosling tells him. Gosling’s character...

A World Without Cookies: 1. Data Strategy

by | Jun 9, 2021 | Uncategorized

Dennis Hecht, Chief Intelligence Officer, Rooster Strategic Solutions Contrary to popular belief, Henry Ford didn’t invent the automobile. But he did pioneer an assembly line production method centered around a conveyor belt that brought parts to the workers, which...