Make Your First-Party Data Work Harder: 3. Sales

Dennis Hecht, Chief Intelligence Officer, Rooster Strategic Solutions Recently I’ve seen a new AT&T television campaign that promises something for everybody. “Everyone gets our best deal on all smart phones,” says Lily, the perky AT&T spokesperson. “New...

A World Without Cookies: 2. Shoppers

Dennis Hecht, Chief Intelligence Officer, Rooster Strategic Solutions In an iconic scene in 2011’s Crazy, Stupid, Love, slovenly Steve Carrell seeks wardrobe advice from sharp-dressed Ryan Gosling. “Be better than The Gap,” Gosling tells him. Gosling’s character...

A World Without Cookies: 1. Data Strategy

Dennis Hecht, Chief Intelligence Officer, Rooster Strategic Solutions Contrary to popular belief, Henry Ford didn’t invent the automobile. But he did pioneer an assembly line production method centered around a conveyor belt that brought parts to the workers, which...