What is Your Company’s Personality?

Caitlin Robb, Account Executive, Rooster Strategic Solutions What adjectives come to mind when you hear the name Harley Davidson? It’s probably a different list than you’d provide for Victoria’s Secret! That’s the power of branding, a common but often misunderstood...

Marketing Tips for New Marketing Managers

Caitlin Robb, Account Executive, Rooster Strategic Solutions Seasoned marketers are intimately aware of the four P’s – Product, Place, Price and Promotion. But new managers thrust into marketing roles and executives in small companies without a dedicated Marketing...