by James Arnold | May 20, 2022 | Press Releases
CLINTON, ILL., May 19, 2022 – Rooster continues to build its fast-growing digital marketing team with the hiring of Kaelin Hanks, Megan Hammons and Sarah Kwast. Hanks and Hammons join the firm as senior digital marketing managers, and Kwast comes on board as social...
by James Arnold | May 13, 2022 | Digital Intelligence
Social doesn’t have to drive to commerce. It can cause it. Here are a few brands doing that well. R … Influencers are a powerful tool for any B2B brand. You just have to work with the right one(s). R … Multiplatform or bust. The fragmentation of...
by James Arnold | May 12, 2022 | Other
James Arnold, Chief Digital Officer, Rooster Strategic Solutions If you’re looking for a quick answer, there are somewhere between 15,000 and 25,000 U.S. farmers actively using Tik Tok. You’re welcome. But the journey to reach this conclusion is a story unto itself,...
by James Arnold | May 12, 2022 | The Rooster Cast
A lot of the power of digital is in the stories that surround the initiatives. Digital is cool because we can talk about machine learning, artificial intelligence, dynamic … er … things, etc. Customer Experience is one of those initiatives. It sounds...
by James Arnold | May 9, 2022 | The Rooster Cast
We were heading into the fall political advertising season with a record for planned spending on digital even before the Surpreme Court added its leaked/draft opinion on Roe vs. Wade. The early predicted spending number for digital was $1.2 billion, only trailing TV...
