by James Arnold | Jan 23, 2023 | The Rooster Cast
Most people hate the recaptchas asking if you are a robot or not. But they are a handy tool for squelching automated bot lead fills and unwanted traffic. And like most pop quizzes, they serve as a valuable check on digital marketers, who are prone to robotic thinking...
by James Arnold | Jan 6, 2023 | Other
James Arnold, Chief Digital Officer, Rooster Strategic Solutions I’m a long-time fan of mobile messaging because of its targetability and engagement. Which means I’m perpetually baffled that more companies aren’t using it. One recent study found fewer than 40 percent...
by James Arnold | Dec 16, 2022 | The Rooster Cast
Finishing up any given year in digital looks different based on where you sit in the chain. Vendors are either trying to sell harder or hammer down holiday hours with customers. Publishers are trying to get everything delivered and shoe horn in even more. I’ve...
by James Arnold | Dec 13, 2022 | Other
James Arnold, Chief Digital Officer, Rooster Strategic Solutions You’ve probably seen the new WhatsApp commercial, the one with the carrier pigeons. Set to Parliament’s “Can You Get to That,” the spot shows people inside a mail shipping center, confused by the...
by James Arnold | Dec 7, 2022 | The Rooster Cast
I don’t know about you, but I am ready to get rid of 2022. What a stinking pile of garbage 2022 was, at least for me. Others are pushing on and after reading a number of 2023 prediction columns, I have the ultimate users guide for 2023. This is what’s...
