Mobile Messaging: A Marketer’s Secret Weapon

James Arnold, Chief Digital Officer, Rooster Strategic Solutions I’m a long-time fan of mobile messaging because of its targetability and engagement. Which means I’m perpetually baffled that more companies aren’t using it. One recent study found fewer than 40 percent...

Are Hackers Reading all my Texts?

James Arnold, Chief Digital Officer, Rooster Strategic Solutions You’ve probably seen the new WhatsApp commercial, the one with the carrier pigeons. Set to Parliament’s “Can You Get to That,” the spot shows people inside a mail shipping center, confused by the...