by James Arnold | Jul 10, 2020 | Digital Intelligence
Marketing has thrived with reach and frequency modeling for a number of years. Reach ensures coverage of a prospect audience. Frequency ensures impact for the message. But the model has become too simple in our matrix of media options, especially related to frequency....
by James Arnold | Jul 8, 2020 | The Rooster Cast
Many digital marketers are working with a hand tied behind their backs this month due to a boycott of Facebook’s ad platform. That could extend beyond July given the current trajectory but meanwhile, what are the alternatives for effective reach, response and...
by James Arnold | Jul 3, 2020 | The Rooster Cast
Budgets are tight. Marketing dollars are getting cut. It’s time to get creative. And I mean it’s time to talk about digital creative and how a focus on it could be the 2020 hack you need to deploy right away. Digital Creative...
by James Arnold | Jul 2, 2020 | The Rooster Cast
I’m not a fan of the Facebook ad boycott. It’s not because I condone hate groups having a mouthpiece of any form, although there’s some fine details on free speech we all have to wrestle through, sometimes unfortunately. It’s also not that I...
by James Arnold | Jun 26, 2020 | Digital Intelligence
The tools of the trade are difficult to assess. First, there are many tools in marketing technology and their categories grow exponentially, so it’s tough to keep a grasp of the playing field let alone the players. Second, new tools are launched or bought up all...
