by James Arnold | Jun 8, 2023 | The Rooster Cast
I spoke recently at a conference of marketers and I spoke about our reliance on faulty metrics and the metrics that we should be focused on. We have based whole businesses around these faulty metrics. It’s time to stop. The second one after Impressions was...
by James Arnold | Jun 5, 2023 | The Rooster Cast
I spoke recently at a conference of marketers and I spoke about our reliance on faulty metrics and the metrics that we should be focused on. We have based whole businesses around these faulty metrics. It’s time to stop. The first one: Impressions. The impression...
by James Arnold | Jun 1, 2023 | The Rooster Cast
The countdown until Google Analytics Universal Analytics package stops pulling in and visualizing your data is now less than a month and GA-4 is not officially rolled out among everyone. I mean, everyone has the opportunity to continue to have a robust analytics...
by James Arnold | May 19, 2023 | Digital Intelligence
SOCIAL: The likelihood is that the social media platforms have changed since you established your strategy. Time for a revisit. R Instagram: Third-party stories scheduling? Yes please. R … GIFs in comments, alright. R Meta: Using AI in its ad-targeting approach...
by James Arnold | May 5, 2023 | Digital Intelligence
SOCIAL: Spruce up your social graphics without graphic design training. R … Social engagement metrics are confusing or flawed, depending on your level of need. R … The top error brands make with influencers is squeezing the budget. R … Social...
