by James Arnold | Oct 20, 2021 | The Rooster Cast
In digital marketing, perception often trumps facts. There are a lot of very smart or smart sounding marketers devoted to digital and they can convince you of just about anything … if you aren’t careful. For instance, TikTok and Instagram are king among...
by James Arnold | Oct 15, 2021 | Digital Intelligence
At least in search volume, corn is way ahead of soybeans in Google Trends data. R .. SEO/SEM tools like SEMRush are very handy for supporting your search initiatives but sometimes you need to go straight to the source — Google Trends. R … and Google Search...
by James Arnold | Oct 15, 2021 | The Rooster Cast
As a trained journalist and life-long writer of things, you can believe that I am a proponent of content marketing. It’s powerful in its ability to educate, lead and promote response. As a digital marketer for the past 21 years, I have also seen the power of...
by James Arnold | Oct 8, 2021 | Other
James Arnold, Chief Digital Officer at Rooster For the second year in a row, TikTok earned praise from users as having the most engaging ads for consumers, according to a Kantar study. Now the seventh-largest social media network in the world, TikTok allows users to...
by James Arnold | Oct 1, 2021 | Digital Intelligence
The depth and interactive nature of webinars gives them an edge in lead-nurturing. R … Blog beyond your own web site. It expands your reach, helping others to discover your thought-leadership. R … You have to look at the data, not just produce...
