The second of eight Ag Marketing in the Digital Age (AMiDA) sessions offered by Rooster Strategic Solutions launched on Tuesday, Oct. 27, 2020, with an hour-long roundtable discussion on programmatic.

Panelists for the virtual event included Sean Cotton from Coegi, Eric Nelson from Dicom and Courtney Yuskis from Farm Journal. More than 100 brand marketers, publishers, marketing agency communicators and tech vendors are registered for the eight-session series.

The weekly series continues next Tuesday, Nov. 3, with a group of experts highlighting the Musts and Must Nots in Digital. Subsequent AMiDA sessions include:

  • Search (Nov. 10)
  • Social Media (Nov. 17)
  • Analytics (Dec. 1)
  • Privacy, Regulations and Data (Dec. 8)
  • Emerging Technologies (Dec. 15)

Registrants have full access to all sessions after they have been produced.

“Programmatic continues to grow as a tool for agricultural marketers, but it is changing rapidly,” says James Arnold, Rooster chief digital officer and AMiDA host. “Each event in the series is designed to offer high-level thought leadership along with actionable insights that can improve how we do what we are already doing.”

Registration cost is $299. Register at this address:

Rooster Strategic Solutions is a consultancy firm serving companies in food and agriculture. Based in Clinton, Ill., the firm has satellite offices in Kansas, Virginia, Missouri, Illinois, Georgia, Tennessee and Texas.