Ag Marketing in the Digital Age (AMiDA), Rooster Strategic Solutions’ ag-focused digital conference, will become a virtual series beginning Tuesday, October 20, 2020. Formerly scheduled as an in-person event in St. Louis in March, the event has been rescheduled several times and now modified in light of the COVID-19 pandemic.

The registration-only series will cover various aspects of digital marketing with a real-world approach designed to arm viewers with the knowledge needed to better plan and execute digital marketing programs. Planned subject matter includes data, programmatic, content marketing, voice technology, search, social media, reporting and analytics, email marketing and a look at the next generation of cutting-edge digital tools.

“This will be a powerful, must-attend series for communication professionals in publishing, agency, brand or vendor roles in agriculture,” says James Arnold, chief digital officer for Rooster.

The AMiDA series (scheduled for 60-90 minutes each week) kicks off on October 20 with a focus on content marketing and continues with the following dates and topics:

  • Oct. 27 – Programmatic
  • Nov. 3 – Musts and Must Nots in Digital
  • Nov. 10 – Search
  • Nov. 17 – Social Media
  • Dec. 1 – Analytics
  • Dec. 8 – Privacy, Regulations and Data
  • Dec. 15 – Emerging Technologies

Registration for the 2020 series is $299, with an early-registration discount to $249 if you register before Oct. 10. Register at this address:

Rooster Strategic Solutions is a consultancy firm serving companies in food and agriculture. Based in Clinton, Ill., the firm has satellite offices in Kansas, Illinois, Virginia, Missouri, Georgia and Tennessee.