by James Arnold | Aug 22, 2022 | The Rooster Cast
Social media is treated poorly. Everyone speaks of its ills, taking announced hiatuses for mental health reasons, etc. In corporations, social media is often given to the youngest employee, who grew up with it so will know how to do it right, it is assumed....
by James Arnold | Aug 3, 2022 | The Rooster Cast
TikTok has a vice grip on the social media industry and has catapulted to the top of minds for digital marketers. But when the shiniest of tools gets all of the attention, I look for other opportunities. What about the other guys? Social Platform Opportunities in...
by James Arnold | May 23, 2022 | The Rooster Cast
To be a social media channel, the core user function for your channel should be some level of interaction. So, I am going to loudly correct a long-standing error and just as long-standing a pet peeve. YouTube isn’t a social media channel. The core user function...
by Sarah Kwast | May 17, 2022 | Other
Sarah Kwast, Social Media Community Manager, Rooster Strategic Solutions When it comes to targeting the Rural Lifestyle Audience, many marketers stop at the word “Rural,” focusing on the prospect’s country addresses. But while it may be true that all farmers are...
by Sally Krueger | Feb 25, 2022 | Other
Sally Krueger, Chief PR and Content Strategist, Rooster Strategic Solutions It started with a phone call from a fan. This customer loved our client’s products, had amassed a sizeable following on social media, and wondered if there was an opportunity to work as a paid...
