by Sarah Kwast | May 17, 2022 | Other
Sarah Kwast, Social Media Community Manager, Rooster Strategic Solutions When it comes to targeting the Rural Lifestyle Audience, many marketers stop at the word “Rural,” focusing on the prospect’s country addresses. But while it may be true that all farmers are...
by Sally Krueger | Feb 25, 2022 | Other
Sally Krueger, Chief PR and Content Strategist, Rooster Strategic Solutions It started with a phone call from a fan. This customer loved our client’s products, had amassed a sizeable following on social media, and wondered if there was an opportunity to work as a paid...
by James Arnold | Nov 24, 2021 | The Rooster Cast
Paid social is an ever-changing option for digital marketers. The platforms change. The ad offerings change. The rules change. And apparently posting these changes 11 clicks deep on the customer portal blog is the best way to tell everyone what changed. You...
by Chandler Bruns | Nov 3, 2021 | Other
Chandler Bruns, Social Media Manager, Rooster Strategic Solutions Social media looks easy but it’s not. This is especially true for small- and medium-sized companies with lean marketing staffs that are expected to plan and implement social campaigns on top of...
by James Arnold | Aug 2, 2021 | The Rooster Cast
I recently presented at an industry marketing event and left myself 5 minutes to present on paid marketing. Paid marketing demands more than 5 minutes for research and establishing the necessary partnerships for success. But if you don’t have time for all of...
