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How to Use Social Media to Reach a Rural Lifestyle Audience

by Sarah Kwast | May 17, 2022 | Other

Sarah Kwast, Social Media Community Manager, Rooster Strategic Solutions When it comes to targeting the Rural Lifestyle Audience, many marketers stop at the word “Rural,” focusing on the prospect’s country addresses. But while it may be true that all farmers are...

A Few Lessons Learned from Social Influence Campaigns in Agriculture

by Sally Krueger | Feb 25, 2022 | Other

Sally Krueger, Chief PR and Content Strategist, Rooster Strategic Solutions It started with a phone call from a fan. This customer loved our client’s products, had amassed a sizeable following on social media, and wondered if there was an opportunity to work as a paid...

The Rooster Cast Ep. 221 — Three Keys in Social Media Advertising

by James Arnold | Nov 24, 2021 | The Rooster Cast

Paid social is an ever-changing option for digital marketers. The platforms change. The ad offerings change. The rules change. And apparently posting these changes 11 clicks deep on the customer portal blog is the best way to tell everyone what changed. You...

Big Mistakes Small and Medium Companies Make with Social Media

by Chandler Bruns | Nov 3, 2021 | Other

Chandler Bruns, Social Media Manager, Rooster Strategic Solutions Social media looks easy but it’s not. This is especially true for small- and medium-sized companies with lean marketing staffs that are expected to plan and implement social campaigns on top of...

The Rooster Cast Ep. 205 – Digital Marketers Do This: Social Media Influencers

by James Arnold | Aug 2, 2021 | The Rooster Cast

I recently presented at an industry marketing event and left myself 5 minutes to present on paid marketing. Paid marketing demands more than 5 minutes for research and establishing the necessary partnerships for success. But if you don’t have time for all of...
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