by James Arnold | Jul 27, 2021 | Other
James Arnold, Chief Digital Officer, Rooster Strategic Solutions Excerpted from a speech to NAMA, July 20, 2021 — Worksheet | Presentation Digital and social tactics are common ingredients in every ag marketer’s media mix, often the largest single line items....
by James Arnold | Jul 26, 2021 | The Rooster Cast
I recently presented at an industry marketing event and left myself exactly 5 minutes to cover “Paid marketing commands more than 5 minutes of your time.” On purpose? No. But isn’t it ironic? Don’t you think? After a little setup about how...
by Chandler Bruns | Feb 20, 2021 | Other
Chandler Bruns, Social Media Manager, Rooster Strategic Solutions A few weeks ago, I wrote an article with tips to improve Facebook advertising. Shortly after it posted, Apple announced it would begin asking users of its mobile operating system if they wanted apps to...
by James Arnold | Dec 30, 2020 | The Rooster Cast
As 2020 comes to a close, I am counting down the top digital marketing trends heading into 2021. No. 1 is social media. 2020 brought us an ad boycott of Facebook, the threatened U.S. destruction of TikTok, numerous trips to Washington and, toward the end of the year,...
by James Arnold | Nov 16, 2020 | The Rooster Cast
We’re heading into the highly popular social media session of our Ag Marketing in the Digital Age conference tomorrow morning. There is so much that goes into doing social media correctly, and unfortunately, even when you do it poorly, you might still have a...
