by James Arnold | Dec 28, 2020 | The Rooster Cast
As 2020 comes to a close, I am counting down the top digital marketing trends heading into 2021. No. 2 is programmatic advancements The wild west like freedom of programmatic is coming to an end with the unemotional ruthlessness governments often use to quash...
by James Arnold | Jul 21, 2020 | The Rooster Cast
Programmatic advertising is at a crossroads. Not one that could end in its demise, although there are scenarios involving data and privacy that could be that catastrophic. No, it’s a crossroads that involves fairly undefended Achilles heals. Lack of innovation...
by James Arnold | Oct 16, 2019 | The Rooster Cast
Programmatic advertising is simple. Right? It’s a line item in a marketing plan with oodles of impressions next to a typically inexpensive dollar amount. But do you know where the money really goes? The advertiser pays, but expenses start early and often before...
by James Arnold | Sep 19, 2019 | The Rooster Cast
The fact of the matter is programmatic advertising is the future of digital marketing and that’s not a statement that puts to death quality. Programmatic merely automates the process of advertising. It allows for speed, control and efficiencies in the process....
by James Arnold | Sep 19, 2019 | Other
Rooster’s James Arnold was joined by Michael Jung from Big Reach and Amy O’Hara from Goodway Group to walk through the topic of programmatic in food and agriculture on Thursday, September 19. They covered everything from programmatic definitions to partner...
