by James Arnold | Jun 17, 2020 | Press Releases
Ag Marketing in the Digital Age (AMiDA), originally set for late March, has been moved to Oct. 20, 2020, at the Four Seasons hotel in downtown St. Louis, Mo. The rescheduling is in response to health concerns surrounding COVID-19. The one-day event offered by Rooster...
by David Vincent | Feb 13, 2020 | Press Releases
A number of top professionals on the front lines of digital marketing in agriculture will be contributing to the Rooster Strategic Solutions inaugural Ag Marketing in the Digital Age conference on March 24, 2020, at the Four Seasons hotel in downtown St. Louis, Mo....
by James Arnold | Dec 26, 2019 | The Rooster Cast
Digital marketing and media changes in an instant. The things you knew a month ago have to be checked again to make sure they are still true. That is why digital marketing events are so key. All the podcasts, eNewsletters, webcasts and personal interactions...
by James Arnold | Aug 13, 2020 | The Rooster Cast
All of the planning and ingenuity that goes into digital marketing is often derailed at the creative stage. You can pinpoint the right audience with the perfect platform at the exact right time and then blow it with terrible messaging. What is terrible? Messaging...
by James Arnold | Aug 7, 2020 | Other
James Arnold, Chief Digital Officer, Rooster Strategic Solutions When asked why he robbed banks, Willie Sutton famously replied “Because that’s where the money is.” This seems like an obvious answer, especially to those of us who choose media based on where our...
